Blog Biznesowy

Traditionally the mission of talent agencies has been to find jobs for actors, directors, and writers. In exchange, the agencies take 10% of their clients’ fees — the trade paper Variety even refers to these firms with the sobriquet “tenpercenteries.” But agency upheavals like the recent merger of the venerable William Morris Agency with the upstart Endeavor suggest their world is changing. Among other things, success will depend on how the merged agency’s leader, Ari Emanuel (brother of Obama chief of staff Rahm and the model for the HBO show Entourage’s Ari Gold character), and his partners finesse the balance between old-style and new-style Hollywood dealmaking.